Freeman has two decades of experience of international student recruitment. He founded and directed GEN in 2003, steering it to become one of the top 10 retail agents in Hong Kong SAR. Later, he moved to Mainland China and created the business-to-school (B2S) model for GEA in 2009. His commitment to international education has been instrumental in the development of the B2S model.

Carrie Wei is Operation Director of GEA. She joined GEA in 2009, bringing a wealth of business leadership experience to the Global Executive Team. Carrie has held senior executive level roles in GEA, specializing in transformations through product innovation and disciplined P&L management. Prior to GEA, Carrie had 9-year working experience in the education industry. She is adept at managing the departments in marketing, sales, admissions and at team building as well.

Mr. Ben Chen has been working with GEA since start-up in 2009, He is responsible for leading the overall sales and marketing and initiating the sales team to achieve the sales target and keep a sustainable YOY growth in the market.

Besides, He is also active on organising and engaging various PR and branding events that keep GEA a leading position in not only in scale of sales outcome , but also in way of Corporate Social Responsibility (CSR). He has initiated the GEA Annual Partners Conference from 2013, and overseas colleges/schools Partners will be invited to attend and share their most updated information with over 300 GEA associated counselors from all over China. That is regarded as one of most successful Education events in the industry and it's definitely a 'MUST GO' industry carnival every year. Additionally he has actively engaged to the Charity event and co-found the 'RIDE FOR THE CHILDREN' charity cycling project since 2014 summer.